For years, many of Sports Illustrated 's 21 million readers turned first to the magazine's last page, because that's where they find SI's most popular feature: the Life of Reilly column, written by best-selling author Rick Reilly. A 22-year veteran of Sports Illustrated and a 10-time National Sportswriter of the Year, Reilly took over SI's back page in 1998, and his column immediately attracted a devoted following, including the legions of fans who...