Sports Finance and Management: Real Estate, Media, and the New Business of Sport, Second Edition

by Mark S Rosentraub, Brian M. Mills, Mackenzie P Zondlak, et al.

Book Overview

As the sport business continues to evolve, so too, does Sport Finance and Management. The first version of this book took an in-depth look at changes in the sport industry, including interconnecting financial issues between teams and their associated businesses, the nature of fan loyalty influences, and the impact of sponsorship on team revenues. This second edition updates each of these elements, introduces relevant case study examples in new...

• Format: Paperback
• Language: English
• ISBN: 1138341819
• ISBN13: 9781138341814
• Release Date: October 2018
• Publisher: Taylor & Francis
• Length: 488 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"