Sports and Entertainment Marketing Updated, Precision Exams Edition

by Ken Kaser and Dotty B. Oelkers

SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. Features throughout the textbook...

• Format: Hardcover
• Language: English
• ISBN: 1337904023
• ISBN13: 9781337904025
• Release Date: January 2018
• Publisher: Cengage Learning
• Length: 440 Pages
• Weight: 2.64 lbs.
• Dimensions: 0.9" x 8.6" x 10.9"