Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding

by Brandi Watkins

Book Overview

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

• Format: Hardcover
• Language: English
• ISBN: 1498540058
• ISBN13: 9781498540056
• Release Date: October 2018
• Publisher: Lexington Books
• Length: 148 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.2" x 9.1"