Sport Sponsorship Insights

by Mark Harrison, Norm O'Reilly, Gashaw Abeza

Book Overview

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

• Format: Paperback
• Language: English
• ISBN: 0367723956
• ISBN13: 9780367723958
• Release Date: May 2023
• Publisher: Routledge
• Length: 138 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"