Sport Sponsorship in China

by Xinquan Yang

China, with its unique history and cultural background, has begun to implement commercialized sport sponsorship about two decades after its western counterparts, and academic research has largely... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659155977
• ISBN13: 9783659155970
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"