Sport, Sponsorship and Public Health

by Robin Ireland

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

• Format: Paperback
• Language: English
• ISBN: 1032145196
• ISBN13: 9781032145198
• Release Date: October 2024
• Publisher: Routledge
• Length: 156 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"