Sport Public Relations: Managing Organizational Communication

by G. Clayton Stoldt, Scott Branvold, Stephen Dittmore

Book Overview

Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport...

• Format: Hardcover
• Language: English
• ISBN: 0736053409
• ISBN13: 9780736053402
• Release Date: January 2006
• Publisher: Human Kinetics Publishers
• Length: 365 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.1" x 8.3" x 11.3"