Sport Public Relations and Communication

by Maria Hopwood, Paul Kitchin, James Skinner

Book Overview

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features...

• Format: Paperback
• Language: English
• ISBN: 1856176150
• ISBN13: 9781856176156
• Release Date: February 2010
• Publisher: Routledge
• Length: 282 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 7.4" x 9.5"