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Paperback Sport Public Relations and Communication Book

ISBN: 1856176150

ISBN13: 9781856176156

Sport Public Relations and Communication

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Format: Paperback

Condition: Very Good

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Book Overview

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features...

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