Sport Promotion and Sales Management

by Larry M. McCarthy, William A. Sutton, Richard L. Irwin, et al.

Book Overview

As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition , enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships...

• Format: Hardcover
• Language: English
• ISBN: 073606477X
• ISBN13: 9780736064774
• Release Date: January 2008
• Publisher: Human Kinetics Publishers
• Length: 352 Pages
• Weight: 2.63 lbs.
• Dimensions: 1.2" x 8.7" x 11.1"