Sport Marketing

by Bernard J. Mullin, William A. Sutton, Stephen Hardy

Book Overview

Sport Marketing, Fourth Edition With Web Study Guide , has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format...

• Format: Hardcover
• Language: English
• ISBN: 1450424988
• ISBN13: 9781450424981
• Release Date: June 2014
• Publisher: Human Kinetics Publishers
• Length: 504 Pages
• Weight: 3.78 lbs.
• Dimensions: 1.1" x 8.8" x 11.2"
• Age Range: 18 years and up

Customer Reviews

Sport Marketing sets the standard.

This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.

The ONLY book worth having as a sport marketer!

If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.Get this book, use it, and change your career for the better!