Sport Marketing: Managing the Exchange Process

by George R. Milne, Mark A. McDonald, George R. Milner

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0763708739
• ISBN13: 9780763708733
• Release Date: October 1998
• Publisher: Jones & Bartlett Publishers
• Length: 169 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.4" x 8.0" x 10.0"