Sport Consumer Behaviour: Marketing Strategies

by Kostas Alexandris, Daniel C Funk, Heath McDonald, et al.

Book Overview

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range...

• Format: Paperback
• Language: English
• ISBN: 1138912492
• ISBN13: 9781138912496
• Release Date: July 2016
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.8" x 9.6"