Sport and the Media: Managing the Nexus

by Matthew Nicholson

Book Overview

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing...

• Format: Paperback
• Language: English
• ISBN: 0415839823
• ISBN13: 9780415839822
• Release Date: June 2015
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.9" x 9.6"