Sport and Social Media in Business and Society

by Ryan King-White and Gashaw Abeza

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport,...

• Format: Hardcover
• Language: English
• ISBN: 1032415010
• ISBN13: 9781032415017
• Release Date: December 2023
• Publisher: Routledge
• Length: 114 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"