Sport and Mediatization

by Kirsten Frandsen

Book Overview

Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of 'mediatization' and examines how media - historically and currently - are significant drivers for social and cultural change in sport.

Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been...

• Format: Paperback
• Language: English
• ISBN: 1032176709
• ISBN13: 9781032176703
• Release Date: September 2021
• Publisher: Routledge
• Length: 148 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"