Sport, Advertising and Global Promotional Culture

by David L. Andrews and Steven J. Jackson

This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capitalism we are being transformed to think,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1138940992
• ISBN13: 9781138940994
• Release Date: January 2021
• Publisher: Routledge