Sponsorship: For a Return on Investment

by Guy Masterman

Book Overview

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their...

• Format: Hardcover
• Language: English
• ISBN: 0750686405
• ISBN13: 9780750686402
• Release Date: July 2007
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 6.5" x 9.2"