Splash of Colors: The Self-Destruction of Braniff International

by John J. Nance

behind-the-scenes story of the destruction of Braniff International and an unusually candid and carefully researched account of a unique human and business tragedy This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0688035868
• ISBN13: 9780688035860
• Release Date: January 1984
• Publisher: William Morrow & Company
• Length: 426 Pages
• Weight: 1.69 lbs.

Customer Reviews

out of print but available on amazon

Never did i ever believe i would find this book,(out of print) and it was so easy. fast and reasonable. thank you very much.

A through investigation into what went wrong at Braniff.

John J. Nance is mostly known for his aviation thrillers, but this non-fiction work, his first book, is a great read. At the over 400 pages, the sad collapse of Braniff International is thoroughly looked at, from the airline's spectacular rise after 1965 to become a major world player to the shutdown on May 13, 1982. The problems which led to its downfall are all covered, the over extension after deregulation, the ineffective middle management, the poorly trained and many times hostile ground employees, the dirty tricks campaign by American Airlines and the incompetence of the later executives. Very well done. One minor complaint I have is that there are far too many footnotes. It seems to me most of them could have worked into the text, but it's not really a big deal. The bottom line is that this is a book that should be read by anyone who's in the airline industry. There's a lot to learn from Braniff's mistakes. (Note: This book is out of print, so you're in for search to get a copy, but I think you'll find it worth it.)

Not just upper managment

As a former airline employee myself, I have read most of the books out there about airlines. Most of them seem to think that the only employees who matter are upper management. Not so. Nance understands that it is the pilots, flight attendants, ticket agents, and reservations agents -- the ones who have front line contact with passengers -- who ultimately matter the most in the public perception of the airline, and sometimes in its success or failure. However, this book correctly places the blame on the failure of the first Braniff where it belongs, on upper managment and take-over gurus who cheerfully ran the airline into the ground, and apparently never even paid the final paychecks of the employees left stranded and jobless back in 1982. This is the best airline book I've ever read. John Nance is a wonderful writer. I'm sorry he's turned to fiction, as his non fiction is better. His "On Shaky Ground" is the best earthquake book I've ever read.

FIND THIS BOOK!

John Nance manages to describe the intimate details of the rise and fall of this incredible airline, and he manages to leave you on the edge of your seat! An incredible book, and highly reccomended to those with an interest in avation or airlines.

Outstanding

Captain John Nance a former Braniff International Airways pilot has done an outstanding job of relating the incidents that caused one of the greatest airlines to fail. He sticks to the facts and only the facts. As a reader you can almost picture yourself there as these events unfolded. In addition to this book, Captain Nance as also wrote several others. I've read everything he has wrote and I have to say that each book is as good as the last one.