Spin: Politics and Marketing in a Divided Age

by Clive Veroni

A finalist for the National Business Book Award, marketing strategist and political analyst Clive Veroni's Spin has been updated with a new introduction reflecting on the current era of Brexit and Trump.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations...

• Format: Paperback
• Language: English
• ISBN: 148700544X
• ISBN13: 9781487005443
• Release Date: July 2018
• Publisher: House of Anansi Press
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.4" x 8.4"