Spectacular Flops: Game-Changing Technologies That Failed

by Michael B. Schiffer

Many technologies begin life as someone's vision of an ambitious, perhaps audacious, technology that is expected to have a revolutionary impact on consumers-whether families, companies, or societies. However, if this highly touted technology fails "prematurely" at some point in its life history, it becomes a spectacular flop. Employing a behavioral perspective, this book presents a sample of twelve spectacular flops encompassing the past three centuries-ranging...

• Format: Paperback
• Language: English
• ISBN: 0989824993
• ISBN13: 9780989824996
• Release Date: January 2019
• Publisher: Eliot Werner Publications
• Length: 300 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 5.8" x 8.7"