Special Events: Proven Strategies for Nonprofit Fundraising

by Alan L. Wendroff

Book Overview

As the philosopher Martin Buber wrote, "All real living is meeting." People like to get together. That's why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs. From red-carpet galas to Saturday afternoon street fairs, special events offer nonprofits an unparalleled opportunity to both raise money and make friends. Yet for all the benefits--and they are great--inexperience...

• Format: Hardcover
• Language: English
• ISBN: 0471462357
• ISBN13: 9780471462354
• Release Date: October 2003
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.5" x 9.5"

Customer Reviews

Very good book

Great practical advice. CD is very good also. I'd advise you to buy this on especially for the diagrams on how to set up a room.

Special Events: Proven Strategies for Nonprofit Fundraising

A Review ofSpecial Events: Proven Strategies for Nonprofit Fundraising, second editionByAlan L. WendroffPublished byJohn Wiley & Sons, Inc. New York. 2003ISBN 0-471-46235-7Review written by Terence AhabIt's been said that the reason so many new restaurants fail is that everybody who can boil water thinks he or she can be a successful restaurateur. A similar rule might apply to special event fund-raising - if you can pull off a successful dinner party, then maybe you figure you can plan a successful fundraising banquet. But as Alan Wendroff makes abundantly clear in the recently-released second edition of his book "Special Events: Proven Strategies for Nonprofit Fundraising," special event fundraising, to be truly successful, requires detailed planning along multiple fronts.The centerpiece of Wendroff's hands-on approach to the topic is his Master Event Timetable, essentially a detailed 26-week task list that covers all the bases. Throughout the book, he stresses that financial success is only one of many goals to be achieved with special events, something that's easy to forget in the heat of battle. Most significantly, special events provide a convenient and comfortable opportunity to establish personal contact with current and potential stakeholders. And this book offers a host of ideas on how to capitalize on this unique opportunity to present your organization's mission and programs to a happily captive audience.Chock full of charts, check lists and real-world examples of a variety of successful special event ideas, readers are taken from the initial step (should your group even put on a special event?) to the post-event wrap-up and evaluation. I found the chapters dealing with the recruitment and function of event chairs and community-wide event committee particularly valuable, but there is also an excellent chapter on the intricacies of budgeting for special events. But even an expert like Wendroff knows his limitations as he explains that the most detailed event budget is only an "educated guess."The portion of the book dealing with using the Internet and e-mail in connection with special events offered less than I expected, but this area is evolving so rapidly that we might be better off just keeping tabs on the Howard Dean campaign's "meet up" concept to get some cutting edge ideas. One of the best features is the book's real "soup to nuts" coverage, from major topics like identifying high profile event chairs to some incredibly practical tips (i.e., provide award presenters with a printed copy of the text of the award engraving because it can often be difficult to read the engraving from the award itself).My guess is that the novice special event organizer will want to keep this book close at hand while more experienced planners run across some fine points or suggestions that will help them improve their chances for success. The book includes a CD-ROM containing a number of useful documents including the Master Event Timetabl

Give this book to your next special event chair.

From NSFRE- Golden Gate Chapter Newsletter"Biblio Tech" by Skip Henderson"Use Alan -You're planning a gala. The Chair has been selected. You want to establish a meaningful bond early in the process. Here's what you do. Buy an inexpensive brass trophy plaque. Engrave it with the Chair's name and proper motivational sentiments. Glue the plaque on a copy of "Special Events - Proven Strategies for Nonprofit Fund Raising." Present the book to the Chair and the bonding is complete. "Special Events" by Alan Wendroff, published by John Wiley & Sons, 1999, $29.00, provides the answers to what appear to be any questions that might arise in your event planning and management. The catch phrase, tossed out when any problem or question arises, will become the event committee's password Use Alan."Special Events" is structured around four key special event elements; goals, planning, organization, and administration. Each element is analyzed with strategies and worksheets guiding organizational decisions. If you want to know how to clarify an event's objectives, estimate attendance, market the event, recruit volunteers, manage with only one committee meeting (!), even properly assign seating - Use Alan."Special Events" comes with a disk providing work sheets and checklists you can adapt to your particular event's style and scope. These utilitarian tools complement Wendroff's all-inclusive organizational tool, the "Master Event Timetable." As questions arise and problems occur you won't be bothered. You will be remembered fondly as the Chair gratefully reflects on the plague and reaches to - Use Alan."