Special Events: A New Generation and the Next Frontier

by Joe Goldblatt

Book Overview

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters...

• Format: Hardcover
• Language: English
• ISBN: 047044987X
• ISBN13: 9780470449875
• Release Date: October 2010
• Publisher: Wiley
• Length: 576 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.4" x 7.8" x 9.4"