Spanning Silos: The New CMO Imperative

by David A. Aaker

Book Overview

Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422128768
• ISBN13: 9781422128763
• Release Date: September 2008
• Publisher: Harvard Business Review Press
• Length: 217 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"