Space Marketing: A European Perspective

by Walter A.R. Peeters

Book Overview

Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical '4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer,...

• Format: Hardcover
• Language: English
• ISBN: 0792367448
• ISBN13: 9780792367444
• Release Date: January 2000
• Publisher: Springer
• Length: 356 Pages