In this pioneering study of what it means to be Southern, John Shelton Reed uses a survey to examine Southerners as an ethnic group. He finds that such experiences as urban residence, travel, education, and media exposure generally erode such traditional attitudes as ethnocentrism, racism, fatalism, localism, authoritarianism, xenophobia, and resistance to innovation. At the same time, however, Reed shows that these modernizing experiences heighten...