Sounds Good on Paper: How to Bring Business Language to Life

by Roger Horberry

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it.

For business writers, they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures of speech...

• Format: Paperback
• Language: English
• ISBN: 1408122316
• ISBN13: 9781408122310
• Release Date: June 2010
• Publisher: A&c Black Business Information and Developmen
• Length: 192 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.7" x 5.0" x 7.7"