Sound Branding: Grundlagen Akustischer Markenf�hrung

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Sound Branding: Grundlagen Akustischer Markenfü... [German]

Edition Description

Sound Branding, d.h. die gezielte Verwendung akustischer Reize in der Kommunikation, bietet Unternehmen die M?glichkeit die emotionale Aufladung der Marke und deren Identit?t zu st?rken und die Alleinstellung der Marke gegen?ber Mitbewerbern zu unterst?tzen. Marken wie BMW, Deutsche...

Edition Details

Format:Paperback

Language:German

ISBN:3658226374

Format: Paperback

Condition:

89.99

50 Available

Quantity:

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Sound Branding: Grundlagen Akustischer Markenfü... [German]

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