Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

by Daniel M. Jackson

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important...

• Format: Paperback
• Language: English
• ISBN: 1349509779
• ISBN13: 9781349509775
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 179 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"