Sold Separately: Children and Parents in Consumer Culture

by Ellen Seiter

Book Overview

"A radical approach to children's TV. . . . Seiter argues cogently that watching Saturday cartoons isn't a passive activity but a tool by which even the very young decode and learn about their culture, and develop creative imagination as well. Bolstered by social, political, developmental, and media research, Seiter ties middle-class aversion to children's TV and mass-market toys to an association with the 'uncontrollable consumerism'--and hence...

• Format: Paperback
• Language: English
• ISBN: 081352198X
• ISBN13: 9780813521985
• Release Date: March 1995
• Publisher: Rutgers University Press
• Length: 278 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"