Sold on Radio: Advertisers in the Golden Age of Broadcasting

by Jim Cox and Jim Cox

Book Overview

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.

This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major...

• Format: Paperback
• Language: English
• ISBN: 0786475188
• ISBN13: 9780786475186
• Release Date: February 2013
• Publisher: McFarland & Company
• Length: 332 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.9" x 9.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher