Sold on Language: How Advertisers Talk to You and What This Says About You

by Julie Sedivy, Gregory C. Carlson, Greg Carlson

Book Overview

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470683090
• Release Date: February 2011
• Publisher: Wiley
• Length: 336 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.1" x 0.8" x 6.0"