Soft Power in China: Public Diplomacy Through Communication

by Jian Wang

Book Overview

Introduction: China's Search of Soft Power; J.Wang The Expansion of China's Public Diplomacy System; I.d'Hooghe China's Image Projection and Its Impact; H.Wang China's International Broadcasting: A Case Study of CCTV International; X.Zhang The Evolving Chinese Government Spokesperson System; N.Chen Chinese Corporate Diplomacy: Huawei's CSR Discourse in Africa; L.Tang & H.Li National Image Management Begins at Home: Imagining the New Olympic Citizen;...

• Format: Paperback
• Language: English
• ISBN: 1349291374
• ISBN13: 9781349291373
• Release Date: December 2010
• Publisher: Palgrave MacMillan
• Length: 219 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"