Soda Goes Pop: Pepsi-Cola Advertising and Popular Music

by Joanna K. Love

Book Overview

From its 1939 "Nickel, Nickel" jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today--but how did we get here?...

• Format: Paperback
• Language: English
• ISBN: 0472054023
• ISBN13: 9780472054022
• Release Date: July 2019
• Publisher: University of Michigan Press
• Length: 330 Pages
• Weight: 1.07 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"