International Marketing: Sociopolitical and Behavioral Aspects

by Erdener Kaynak

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0866569510
• ISBN13: 9780866569514
• Release Date: March 1991
• Publisher: Routledge
• Length: 416 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.1" x 5.8" x 8.3"