Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

by Letizia Affinito and John Mack

Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus...

• Format: Paperback
• Language: English
• ISBN: 1032837268
• ISBN13: 9781032837260
• Release Date: June 2024
• Publisher: Routledge
• Length: 252 Pages