Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy

by A. Coskun Samli

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority...

• Format: Hardcover
• Language: English
• ISBN: 0899306284
• ISBN13: 9780899306285
• Release Date: September 1992
• Publisher: Praeger
• Length: 224 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"