Social Network Analysis in Telecommunications

by Carlos Andre Reis Pinheiro

Book Overview

A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships

The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry.

Reveals how telecommunications companies...

• Format: Hardcover
• Language: English
• ISBN: 047064754X
• ISBN13: 9780470647547
• Release Date: May 2011
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.2" x 9.1"