Social Media: Usage and Impact

by John Allen Hendricks and Hana S. Noor Al-Deen

Book Overview

Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media while combining both the implementation and the effect of social media in various environments, including educational settings, strategic communication (which is often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original...

• Format: Paperback
• Language: English
• ISBN: 0739180096
• ISBN13: 9780739180099
• Release Date: November 2012
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 307 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 5.9" x 8.7"