Social Media Theory and Communications Practice

by Whitney Lehmann

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals.

While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics...

• Format: Paperback
• Language: English
• ISBN: 1032185872
• ISBN13: 9781032185873
• Release Date: July 2023
• Publisher: Routledge
• Length: 206 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"