Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?

by Alan Charlesworth

Book Overview

Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes-with the exception for one small child who exclaims; "he isn't wearing anything at all." Fast forward...

• Format: Paperback
• Language: English
• ISBN: 1631577646
• ISBN13: 9781631577642
• Release Date: November 2017
• Publisher: Business Expert Press
• Length: 173 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"