Social Media Marketing: The Next Generation of Business Engagement

by Dave Evans

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are "what's...

• Format: Paperback
• Language: English
• ISBN: 0470634030
• ISBN13: 9780470634035
• Release Date: October 2010
• Publisher: Wiley Publishing
• Length: 388 Pages
• Weight: 1.44 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"