Social Media Marketing Secrets

by Jason Newport

Learn proven secrets of social media marketing success In our cross-platform, multiple-device world, consumers control their media. This book shows marketers how to take advantage of that fact and enact a social media marketing plan that enables and enhances social experiences for their customers. Packed with case studies showing what works and what doesn't, this guide explores consumer behavior, looks at the role of location and network access, and...

• Format: Paperback
• Language: English
• ISBN: 1118337719
• ISBN13: 9781118337714
• Release Date: November 2020
• Publisher: Wiley
• Length: 384 Pages