Social Media Marketing: An Hour a Day

by Dave Evans

Book Overview

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with...

• Format: Paperback
• Language: English
• ISBN: 0470344024
• ISBN13: 9780470344026
• Release Date: October 2008
• Publisher: Wiley Publishing
• Length: 409 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

Complete, practical, clear and well organized

Even though I am not a fan of the step-by-step kind of things, I really like and recommend this book. It is complete, practical, clear and well divided. It is based on solid theoretical concepts, useful explicative examples and clear exercises. I highly recommend doing the work the author suggest in order to take the best of the book. It is useful for people that have never had contact with social media and also for those who have had some kind of contact with it but want to explore more and get some high-quality tips. Evans present basic techniques and give excellent tools and measurements to succeed building a social media campaign. Starting from the business objectives following with the campaign goals, the social media channels (social platforms, content -multimedia, reviews, ratings and recommendations- and interactions) and finishing with the metrics. Also something that really made me happy of reading this book was the relation he made between marketing and operations inside a company. This important relationship that have been so frequently forgotten when talking about marketing and that is central for customer experience and social media. Some more good characteristics of the book: * Everything is related and well organized. * At the end of the book you can find the worksheets for the practical parts and a list of social media resources I found really valuable. * The real business world is all the time presented confirming that this is not a fairly tale.

Game changing book for sure!

I was very satisfied with the nuts and bolts details in this book.The action steps led to measurable results for me and I could see them just as described in the promo for the book. It was everything I expected and had bonus resiurces and historical background as well. This book is a must for any web professional or if you just want to learn about social networking.

A practical guidebook that not only explains social media marketing but shows you step by step how t

My first impression on thumbing through "Social Media Marketing: An Hour a Day" is that Dave Evans has not just crafted a well-written, practical marketing book but a textbook. I have no doubt you could take this material straight into a college classroom and use it to teach a course. (And I hope someone does just that.) I've had the privilege of meeting the author through Social Media Club Austin, and I can assure readers that over the course of many conversations with Dave I have found that he is not someone who has recently jumped on the social media "buzzwagon" but is someone who thoroughly knows his subject and can explain it in an understandable fashion. Give Dave Evans an hour of your day, and in three months you'll have created a complete social media marketing plan. I'd say that's well worth the price of the book!