Herding Cats: A Strategic Approach to Social Media Marketing

by Andy Rohm and Michael Weiss

One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160649838X
• ISBN13: 9781606498385
• Release Date: July 2014
• Publisher: Business Expert Press
• Length: 116 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"