Social Media Marketing: A Practitioner Guide

by Marc Oliver Opresnik, Svend Hollensen, Philip Kotler

Book Overview

Here comes the 3rd edition of the compendium 'Social Media Marketing' by marketing guru Philip Kotler, Svend Hollensen and Marc Opresnik.

Marketing communication is undergoing a digital revolution. The increasing popularity of blogging, podcasting, and social networks enables world customers to broadcast their views about a product or service to a potential audience of billions. Traditional advertising does not work as well as it...

• Format: Paperback
• Language: English
• ISBN: 179671576X
• ISBN13: 9781796715767
• Release Date: February 2019
• Publisher: Independently Published
• Length: 214 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"