Social Media Management: Technologies and Strategies for Creating Business Value

by Amy Van Looy

Book Overview

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including:...

• Format: Paperback
• Language: English
• ISBN: 3319373056
• ISBN13: 9783319373058
• Release Date: August 2016
• Publisher: Springer
• Length: 250 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"