Social Media Management: Persuasion in Networked Culture

by Ben Shields

Book Overview

Social media technologies are not only changing the way we communicate, but also disrupting the business world. Social Media Management: Persuasion in Networked Culture equips readers with a coherent framework and the tools to answer the question: Now what? Based on the author's extensive experience as a social media practitioner, researcher, and educator, this book reveals the formula for social media success today and in the future.

FEATURES...

• Format: Paperback
• Language: English
• ISBN: 019029633X
• ISBN13: 9780190296339
• Release Date: December 2016
• Publisher: Oxford University Press
• Length: 304 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.0" x 9.3"