Social Media in the Marketing Context: A State of the Art Analysis and Future Directions

by Cherniece J Plume, Emma L Slade, Yogesh K. Dwivedi, et al.

Book Overview

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0081017545
• ISBN13: 9780081017548
• Release Date: October 2016
• Publisher: Chandos Publishing
• Length: 182 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"